Queen Behind Sabreen: Kareemah


Heyyy ladies! I’m Kareemah, the youngest of the sisters. I am more of the reserve and quiet sister until I get to know you and then I’m probably super goofy and always joking. My favorite movie is Love Jones (Nia Long is everything!). My favorite beauty influencer is @KeiraCake. I worked with her to do a giveaway of our liquid matte lipsticks. She was so sweet and down to earth, and she looks absolutely stunning in our products.

If you could describe yourself in one word what would it be?


You recently released a new collection. What did you enjoy most about creating this collection/product? 

My favorite part of releasing a new collection is getting the final product. We worked really hard for months to ensure our new Sabreen Queen Gloss had the best ingredients, was smooth and long lasting. To finally see the finish product is literally everything. In this collection we had the opportunity to work with the amazing and talented photographer Ruzica Puskas to capture the essence of who we are. Visit our About Page to see some of the photos of us.

The “Go-Getter” gloss was named after you? What makes you a “Go-Getter”? 

A go-getter to me is someone who goes after everything they want. They work hard and take no short cuts. I would like to think of myself as a go-getter because whenever I want to do something I do it. It may not happen exactly when I want it to, but I keep working at it so that one day it will come into fruition.

What’s it like working with your sisters?

STRESSFUL LOL (at times)!  My sisters have very unique personalities and we are all leaders in our own right. I think it’s so cool how we can use our different perspectives to help lead this beauty brand. It’s always fun working with my sisters because we are all passionate about our brand and it keeps us close.

What do you like to do outside of the company?

I love music! I like going to concerts and festivals. Some of the people I have been listening to recently is Ari Lennox, Brent Faiyaz, Lil Baby, SiR, J Cole and Snoh Aalegra. I also enjoy watching makeup Youtube tutorials especially those who are rocking Sabreen Cosmetics.

As a girl boss what are your go to things for self-care?

My go to things for self-care would be sleep, cleaning my space, taking a break from social media and just finding a quiet place to think and breathe.

What are your must haves while working?

My laptop, Beats headphones, notebook, nice writing pen, water, snacks, comfy desk and chair.

What are some of your dreams and aspirations for the company?

My dreams and aspirations for the company is to become a respected household cosmetic brand that continues to create great quality products, empowers and inspires women of color globally. I hope that through our brand we are able to bring something unique to the beauty industry.

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